What to DO Before & After Launch of website

7 min Sep 17 ,2023


In today's digital era, your website is often the first point of contact between your business and potential customers. As a business owner, understanding the crucial steps to take both before and after launching your website can be the difference between success and obscurity. In this comprehensive guide, we will walk you through the essential preparations before launching your website and the strategic actions to take after it's live. By the end of this guide, you'll be well-equipped to leverage your website as a powerful tool for growth and success.

Estimated Reading Time: 8-10 minutes

Before Launch: Building a Strong Foundation

Setting Clear Objectives

Before launching your website, define your business goals and what you want to achieve with your online presence. Whether it's lead generation, e-commerce sales, or brand awareness, having clear objectives will shape your website's design and content.

Real-Life Example: Imagine you're launching an online clothing store. A user-centric design would include high-quality product images, intuitive filters, and a seamless checkout process to boost conversions.

User-Centric Design

Ensure your website is user-friendly and optimized for an exceptional user experience. We'll explore the importance of responsive design, intuitive navigation, and mobile optimization.

Content Strategy: Crafting Compelling Messages

Develop a content strategy that aligns with your business objectives. Decide what type of content you'll publish, whether it's blog posts, product descriptions, or multimedia content, and create an editorial calendar.

Real-Life Example: For a local restaurant, a content plan might include regular blog posts about seasonal menu items and optimizing the website for "best restaurants in [city]" keywords.

SEO Optimization

Implement SEO best practices to improve your website's visibility on search engines. We'll discuss keyword research, on-page SEO, and link building strategies.

Technical Considerations: Ensuring a Smooth Launch

Quality Assurance

Thoroughly test your website across different devices and browsers to catch any glitches or issues. Check for broken links, slow-loading pages, and ensure forms and contact methods work correctly.

Real-Life Example: Consider an e-commerce site. Ensuring a secure and error-free shopping experience is crucial to building trust and preventing potential customers from abandoning their carts.

Security Measures

Prioritize website security by implementing SSL certificates, regular backups, and protection against cyber threats. Security is paramount for both your business and your customers.

After Launch: Maximizing Your Website's Impact

Marketing and Promotion: Getting the Word Out

Integrate your website with your social media channels to extend your reach. Develop a social media marketing plan to promote your website content and engage with your audience.

Real-Life Example: A newly launched online fitness platform can utilize social media integration to share workout tips and email marketing to send weekly workout plans, driving traffic and engagement.

Email Marketing

Leverage email marketing to nurture leads and drive conversions. Set up email campaigns that provide value to your subscribers and encourage them to return to your website.

Analytics and Optimization: Monitoring Success

Website Analytics

Implement analytics tools like Google Analytics to track website performance. Analyze user behavior, traffic sources, and conversion rates to identify areas for improvement.

Real-Life Example: An e-learning platform can use analytics to identify which courses are most popular, allowing them to invest more resources into creating similar content.

Continuous Improvement

Based on your analytics, continuously optimize your website. A/B testing, content updates, and user feedback can help you refine your online presence over time.

FAQs: Clarifying Key Questions for Business Owners

Here are some frequently asked questions about what business owners should do before and after launching their website:

  • How can I effectively promote my website through social media?

    • Utilize social media platforms to share engaging content and interact with your audience. Consistency and targeted content can boost your social media presence.

  • Should I use website analytics like Google Analytics?

    • Absolutely. Website analytics provide valuable insights into your site's performance, helping you make informed decisions to improve user experience and conversion rates.

  • What next after launching a website?

    • After launch, focus on marketing, analyzing user data, and continuously improving your site to meet your business goals.

  • What are the steps after creating a website?

    • Steps after creating a website include marketing, monitoring performance, optimizing for SEO, and responding to user feedback.

  • What to do after launching your brand?

    • After launching your brand, establish a strong online presence, engage with your audience, and measure the impact of your marketing efforts.

  • Should you do SEO before or after website launch?

    • Ideally, both. Pre-launch SEO ensures your site is search engine friendly from the start, while post-launch SEO involves ongoing optimization.

  • What comes after web design?

    • After web design, you should focus on content creation, SEO, testing, and marketing to attract and retain visitors.

  • How do I test a website before going live?

    • Testing involves checking for functionality, responsiveness, and browser compatibility. Ensure all links, forms, and features work correctly.

  • What are the benefits of launching a website?

    • Launching a website expands your online presence, increases brand visibility, and provides a platform to engage with a wider audience.

  • What are the checklists for website relaunch?

    • A website relaunch checklist should include reviewing content, SEO optimization, testing, and ensuring all systems are functioning smoothly.

Related Articles to Read


Our latest stories, tips and insights on everything

Get the new updates direct in your inbox